Thiel College Strategic Management class makes presentation to Gatehouse Winery

GREENVILLE, Pa.-- The Thiel College strategic management class developed a strategic plan for Alan Endicott and Shaun Endicott of Gatehouse Winery, located in Jamestown, Pennsylvania, that was presented to the Endicotts on December 5.

The overall project manager was Alex Andreozzi ’23. He was responsible for the direction of the teams and the construction of the final strategic plan. Reporting to Andreozzi were the leaders of the four teams.

• Hayley Phillips ’23, team leader of the marketing and advertising team (Siwon Lee ’26, Christian Kemp ’23, Autumn Gourley ’24 and Chaeeun Lee ’26);
• Matt Castles ’23, team leader of the facilities and operations team (Lucas Sadowski ’23, Destiny Johnson ’23 and Yuta Koike ’23);
• Kara Sokol ’23, team leader of the wedding venue team (Melina Bufalini ’24, Kate Guerrieri ’24 and Ashley Wolford ’23)
• Anthony Phillips ’23, team leader for the costing/pricing team (Brock Newsome ’23 and Tyler Zere ’23).

As part of the project, the marketing/advertising team developed a customer survey to gather information on the demographics of the Winery’s customers. From this information, the team created a customer profile to enable the owners to better serve their customer’s needs. They wrote an advertising plan encompassing traditional methods along with modifying a social media platform. The team also came up with a product store selling wine-related products promoting Gatehouse Winery.

The facilities team produced a layout of the kitchen area showing the flow of product to achieve the doubling of the production of pizzas.

The costing team developed a list of competitors’ pricing of pizzas and wines in a 60-mile radius. They also produced a listing of raw material costs for in-house construction of the kitchen expansion.

The wedding venue team developed spreadsheets showing outside vendors and their costs to have weddings at the winery. These spreadsheets indicated caterers, bakeries, make-up, and tent rentals.

A complete list of student participants

• Alex Andreozzi ’23, of Palmyra, Pa., is a business administration and philosophy double major and a 2019 Cedar Crest High School graduate.
• Melani Bufalini ’24, of Aliquippa, Pa., is a business administration management and human resources double major and a 2020 Hopewell H.S. graduate.
• Matt Castles ’23, of Salem, Ohio, is a supply chain management and business administration double major and a 2019 Salem H.S. graduate.
• Autumn Gourley ’24, of Warren, Pa., is a business administration major and a 2020 Warren H.S. graduate.
• Kate Guerrieri ’24, of New Castle, Pa., is a business administration major and a 2020 Mohawk H.S. graduate.
• Destiny Johnson ’23, of Baltimore, Md., is a business administration major and a 2018 Western H.S. graduate.
• Christian Kemp ’23, of Knoxville, Pa., is a business administration major and a 2019 Cowanesque Valley H.S. graduate.
• Yuta Koike ’23, of Chiba, Japan, is a business administration major.
• Siwon Lee ’26, of Suwon, South Korea, is studying business administration.
• Chaeeun Lee ’26, of Seongnam, South Korea, is studying psychology.
• Brock Newsome ’23, of Clyde, Ohio, is an accounting and finance double major, and a 2019 Clyde H.S. graduate.
• Anthony Phillips ’23, of Hanoverton, Ohio, is an accounting and finance double major and a 2019 United H.S. graduate.
• Hayley Phillips ’23, of Lison, Ohio, is a business administration major and a 2019 Beaver Local H.S. graduate.
• Lucas Sadowski ’23, of Sharon, Pa., is a business administration and psychology double major and a 2018 Sharon H.S. graduate.
• Kara Sokol ’23, of Sutersville, Pa., is a business administration finance and management double major and a 2019 Yough Senior H.S. graduate.
• Ashley Wolford ’23, of Jamestown, Pa., is a 2019 Jamestown H.S. graduate.
• Tyler Zere ’23, of Ronkonkoma, N.Y., is a finance and actuarial studies double major and a 2020 Connetquot H.S. graduate.

Related Links

• Arthur McGonigal Department of Business Administration and Accounting
• Haller Enterprise Institute

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