Thiel College students traveling to Harrisburg for finals of statewide marketing competition

GREENVILLE, Pa.—Thiel College students Alex Andreozzi ’23, John Ganiear ’22, Amy Jackson ’23 and Kara Sokol ’23 are traveling to Harrisburg next week to compete against colleges and universities from across the Commonwealth in the final round of a marketing plan competition.

The Direct Effect Innovation Challenge is run annually by the Pennsylvania Commission for the United States Semiquincentenntial (America250PA).

 Thiel College’s team consists of business and communication students.

• Andreozzi, of Lebanon, Pa., is a business administration management major and a 2019 Cedar Crest High School graduate.
• Ganiear, of North Versailles, Pa., is a media and journalism major and a 2018 Serra Catholic High School graduate.
• Jackson, of Pittsburgh, Pa., is a business administration marketing major and a 2018 Mount Lebanon High School graduate.
• Sokol, of Sutersville, Pa., is a business administration finance major and a 2019 Yough High School graduate. 

The theme of this year’s event is “Showcase PA,” and it challenges teams to plan integrated marketing campaigns designed to showcase Pennsylvania’s rich culture, traditions, history and future. The Thiel team’s video pitch of their concept “ComPAssion through art” was rated highly enough to earn them a spot in the final round where they will present their plan in-person at the State Museum in Harrisburg.

Other finalists include teams from King’s College, Pennsylvania College of Art & Design, Point Park University, Saint Francis University and Thaddeus Stevens College.

This is the second straight year a team from Thiel has presented a plan in the competition.

Related Links

• Arthur McGonigal Department of Business Administration and Accounting
• Department of Media, Communications and Public Relations
• Direct Effect Innovation Challenge

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About Thiel College

Thiel College is an independent college founded in the Lutheran tradition. Located in Greenville, Pa., the College offers 60 majors and minors, 24 varsity sports, and an 11:1 student-faculty ratio. The College is also home to a new Master of Science in speech-language pathology and 2Master of Business Administration. Both master’s degree programs offer innovative and accelerated five-year paths which allow students to earn a bachelor’s and master’s degree in five years. The speech-language pathology program also has an accelerated 15-month graduate-level program. The M.B.A. program also has a 12-month post-graduate program.A dedicated faculty paired with dynamic research and internship opportunities produce numerous graduate school and job placements. Coeducational from its beginnings, the College remains committed to combining tradition with innovation as it celebrates 150 years.