GREENVILLE, Pa.—Thiel College announces that it has established a new athletic partnership with NIKE and BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands.
Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to the Tomcats Athletic Program while outfitting the College’s athletes, coaches, and community members in premier NIKE product selection. The partnership, which extends for the next five years, will debut across the Tomcat athletic program’s 22 NCAA D-III men’s and women’s teams, competing within the Presidents’ Athletic Conference in the 2023 seasons. Thiel College will also benefit from access to BSN SPORTS’ line of custom campus branding products, expansive support teams, and unique online shopping experiences from BSN’s My Team Shop.
“We are excited to partner with Thiel College & Nike in elevating the performance and impact of their athletic programs,” said Todd Northrop, Vice President of BSN SPORTS - Collegiate Select. “This strategic partnership provides the finest apparel and athletic products to the benefit of each student-athlete representing the Tomcats and we are pleased that we can elevate their experience.”
The agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing and promotional opportunities.
“We are very excited to partner with BSN SPORTS and Nike,” Thiel College Director of Athletics Jason Fautas said. “This partnership will elevate the Tomcat brand while enhancing the student-athlete experience.”
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.
About Thiel College
Thiel College is an independent college founded in the Lutheran tradition. Located in Greenville, Pa., the College offers 60 majors and minors, 24 varsity sports, and an 11:1 student-faculty ratio. The College is also home to a new Master of Science in speech-language pathology and 2Master of Business Administration. Both master’s degree programs offer innovative and accelerated five-year paths which allow students to earn a bachelor’s and master’s degree in five years. The speech-language pathology program also has an accelerated 15-month graduate-level program. The M.B.A. program also has a 12-month post-graduate program.A dedicated faculty paired with dynamic research and internship opportunities produce numerous graduate school and job placements. Coeducational from its beginnings, the College remains committed to combining tradition with innovation as it celebrates 150 years.