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Public Relations, Advertising & Integrated Marketing Communication (B.A.)

Major: Public Relations, Advertising & Integrated Marketing Communication

Degree awarded: Bachelor of Arts

Total credit hours: 54

Internship/Practicum opportunities: Visit the Career Development Center for internship information.

About the program

The public relations, advertising and integrated marketing communication program at Thiel College is a joint venture between the Department of Media, Communication and Public Relations and the Department of Business Administration and Accounting. Students will take a variety of courses in public relations, advertising, integrated marketing communication, interpersonal communication, media, accounting, business management, computer information systems (CIS) and economics.

This program has two similar but different tracks. The media track is recommended for students who want to work in corporations or public relations and advertising agencies, but do not anticipate moving into general management positions. The management track is recommended for students who anticipate starting their career in public relations or advertising and eventually moving into general management positions in an agency or corporation.

Visit our Academic Catalog (2019-2020) for course listings.

Major Features

  1. Understand the basic business marketing (especially public relations and advertising) and management functions.
  2. Develop interpersonal skills and learn to be a valuable member of a team.
  3. Understand that every business decision has financial, environmental and managerial costs and benefits.
  4. Be prepared for employment as a public relations, advertising or marketing professional and for admission into a public relations, advertising, marketing, or general business graduate program.
  5. Understand ethical issues in public relations, advertising, and marketing in today’s business environment, and appropriate resolutions of ethical dilemmas and other problems.
  6. Demonstrate a thorough understanding of communication’s role in society and in mass culture, the role and uses of mass communication, and the uses of a range of specialized communication applications such as public relations, advertising, and marketing generally.
  7. Demonstrate a thorough understanding of the job requirements and work environments in public relations, advertising, and marketing positions, departments, and agencies.

Scholarship Opportunities

Thiel College offers scholarships to students for reasons such as academic success, community service or involvement, exemplary leadership and more! The scholarships available to public relations, advertising and integrated marketing communication majors are:

  • The Roger ’52 and Paula G. Blatter Scholarship
  • William Randolph Hearst Scholarship Endowment Fund
  • Mister Rogers Scholarship

Visit our Financial Aid page to learn more about the types of aid available to students.

Clubs & Organizations

It's easy to get involved on campus! Joining a student club or organization is an excellent way to meet others and gain leadership experience. A public relations, advertising and integrated marketing communication major might be interested in the following clubs and orgs:

  • The Thielensian student newspaper
  • WXTC radio station (88.1FM)
  • TCTV television station
  • Society for Collegiate Journalists
  • Lambda Pi Eta (Communications Honorary)
  • Photography Club

Visit our Campus Life page to see a full list of student clubs and organizations.

Alumni & Careers

This program is broad and covers a wide range of job opportunities for our graduates! Thiel College students in the program will be able to work in fields such as public relations, advertising, and marketing, working in PR/advertising agencies, corporations or small businesses (including media companies), large and small nonprofit organizations, or government. It also helps prepare students for graduate study in public relations, advertising, marketing, business administration (such as an M.B.A. degree), nonprofit management, or business journalism.