Thiel College
Communication & Marketing Overview

The Office of Communication & Marketing undertakes activities on behalf of Thiel College to communicate with and promote our official institutional messages to prospective students and parents, alumni, donors, the media and other publics. This includes serving as primary contact to local, regional and national print, broadcast, and digital media and providing direction to all external communications needs including advertising, public relations, marketing and publications.

The Office of Communication & Marketing publishes the weekly campus e-newsletter, T-Notes, in addition to The Bell alumni magazine, Thiel College’s alumni magazine, two times per year.

  • If you’re interested in submitting a story or event to T-Notes, email tnotes@thiel.edu.

Department Values

Student, faculty, and graduate success will form the foundation of our efforts and serve as the catalyst to position all messaging about Thiel College as leader in higher education, while supporting goals around reputation, brand, recruitment and community.

Department Vision

To be a best-in-class division of the College that sets ambitious goals ensuring that communication and marketing efforts advance the priorities of the institution for long-term, sustainable growth and leverage channels that can augment reputation, generate media interest, favorably position people and programs, deliver on enrollment and giving indicators, and convey consistent and integrated brand messaging across all four pillars of institutional focus.

Key Areas of Emphasis

  • Reputation management and brand awareness
  • Media relations and outreach
  • Digital engagement marketing and social media communications
  • Institutional/Executive/Advancement communications

Goals

  • To position Thiel College as a preeminent provider of a high quality liberal arts and sciences education.
  • To build a master narrative and frame cohesive messages that convey a brand promise and value proposition to all audiences.
  • To foster strategic partnerships and collaborations that deliver on the Thiel Story.
  • To facilitate effective communications and serve as a reliable channel for news and information across the organization.
  • To establish Thiel faculty and staff as experts in their respective fields, and position their expertise favorably in circles of influence.

Identity & Style Guide

The Thiel College Identity & Style Guide assists the College in presenting a unified graphic and editorial identity in all external communication to ensure that all messages are consistent, appropriate and accurate. All external communications should reflect our longstanding commitment to our values, vision and mission, communicating responsible messages through responsible means.

All departments of the College are required to conform to the criteria established in this guide. The authority and responsibility of interpreting and implementing the guidelines has been placed with the Office of Communication & Marketing.

(The Style Guide is intended for use in official external College communications and not applied to scholarly research, journal articles, dissertations or faculty books and articles.)

Attention Students!

  • Incoming students - Please complete or update your Photo Release form online.
  • Current students - Please make sure your record is kept current to help us better publicize your accomplishments! You can updated your record through Self-Service or by calling the registrar at 724-589-2009.

Logos

To request permission to use an official Thiel logo, please send us an email with the intended usage, file size and format needed.

Identity and Style Guide


The Thiel College Identity & Style Guide assists the College’s various departments and offices in presenting a unified graphic and editorial identity in all College communications.

The editorial style guide is not meant to address every specific situation. These guidelines, while flexible, are meant to maintain a unified College image. The style guide is intended for use in official College communications, such as brochures, flyers, newsletters, posters, etc. They are not applied to scholarly research, journal articles, dissertations or faculty books and articles.

All departments and offices of the College should conform to the criteria established in this guide. The authority and responsibility of interpreting and implementing the guidelines has been placed with the Office of Public Relations. Until changes are announced, the College community is expected to follow the guidelines set forth here.