The Office of Communication & Marketing undertakes activities on behalf of Thiel College to communicate with and promote our official institutional messages to prospective students and parents, alumni, donors, the media and other publics. This includes serving as primary contact to local, regional and national print, broadcast, and digital media and providing direction to all external communications needs including advertising, public relations, marketing and publications.
Student, faculty, and graduate success will form the foundation of our efforts and serve as the catalyst to position all messaging about Thiel College as leader in higher education, while supporting goals around reputation, brand, recruitment and community.
To be a best-in-class division of the College that sets ambitious goals ensuring that communication and marketing efforts advance the priorities of the institution for long-term, sustainable growth and leverage channels that can augment reputation, generate media interest, favorably position people and programs, deliver on enrollment and giving indicators, and convey consistent and integrated brand messaging across all four pillars of institutional focus.
Key Areas of Emphasis
Identity & Style Guide
The Thiel College Identity & Style Guide assists the College in presenting a unified graphic and editorial identity in all external communication to ensure that all messages are consistent, appropriate and accurate. All external communications should reflect our longstanding commitment to our values, vision and mission, communicating responsible messages through responsible means.
All departments of the College are required to conform to the criteria established in this guide. The authority and responsibility of interpreting and implementing the guidelines has been placed with the Office of Communication & Marketing.
(The Style Guide is intended for use in official external College communications and not applied to scholarly research, journal articles, dissertations or faculty books and articles.)
To request permission to use an official Thiel logo, please send us an email with the intended usage, file size and format needed.
The Thiel College Identity & Style Guide assists the College’s various departments and offices in presenting a unified graphic and editorial identity in all College communications.
The editorial style guide is not meant to address every specific situation. These guidelines, while flexible, are meant to maintain a unified College image. The style guide is intended for use in official College communications, such as brochures, flyers, newsletters, posters, etc. They are not applied to scholarly research, journal articles, dissertations or faculty books and articles.
All departments and offices of the College should conform to the criteria established in this guide. The authority and responsibility of interpreting and implementing the guidelines has been placed with the Office of Public Relations. Until changes are announced, the College community is expected to follow the guidelines set forth here.