Logo

The logo font is a manipulation on Times New Roman. The top of the crest appears above the words "Thiel College." The logo should be used for publications and on- and off-campus printing. You can request a logo "slick" (camera-ready artwork) or our logo on disk or through email. Do NOT make a photocopy for your purposes.
Remember, when re-sizing the logo from disk, do it proportionally so you don't end up with a squashed, warped image. Hold down the shift key when re-sizing, or pull the corner of the image box.

Crest

The crest (below at left) is used as a graphic element for publications, the top logo (below center) is usually used in conjunction with the logo (below at right):

Seal

The seal is reserved exclusively for formal events and documents, such as diplomas. Use of the seal always requires Cabinet approval. The seal may not be used on letterhead or other publications without such specific approval.

Colors

The College colors are blue and gold. The Pantone Match System (PMS) color numbers of the College are blue (295) and non-metallic gold (458) or metallic gold (8642). Gold is an accent color and should be used sparingly.

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Graphic Services

Production Policies and Procedures

All brochures, booklets, pamphlets and other promotional/public materials must follow the authorization channels listed below:

Brochures, booklets, pamphlets and other promotional materials intended for public distribution, in whatever form or reproduction, shall not be authorized as an official publication of Thiel College unless they have been routed as follows:

• To the department head and College dean, or if a non-academic area, to the administrative head using the Thiel Print Order form. Off campus printing still requires a Thiel Print Order form approved by department head, with appropriate vice presidential approval.
• To the Office of Public Relations.

Once copy has been formalized, the Office of Public Relations will be available for assistance on text, design, layout, use of College logo and photography.

Publication Planning

When planning a publication, consider these factors:

• The audience: Who are your anticipated readers?
• The message: What are you trying to communicate to your readers?
• The reaction: What do you want your readers to do?
• The cost: How much do you have to spend?

(Don't forget the cost of clerical help and mailing.)

• The time: When must the piece be in the readers' hands to get the reaction you want?
• Working backward from this date, allot time(at least two weeks for minor publications and more for major publications) for the following:
  • Preparation for mailing
  • Printing (either on or off campus)
  • Composition (darkroom work, pictures, masking, etc.)
  • Design
  • Copy preparation, including all approvals

Remember:

• Rushing a publication usually causes cost to increase and quality to decrease.
• Producing more copies of a publication lowers the per unit cost.
• Keep at least one copy of the finished piece in your files for future reference.
• Throwing away unused copies is equal to throwing away money.

Guidelines for Using Graphic Services

Before submitting copy for publication, check it thoroughly for spelling, grammar and punctuation errors. Although the Office of Public Relations will proof your copy, you are ultimately responsible for the accuracy of your publication. When you sign off on your project, you are saying it is approved and ready for production. It can be very expensive to correct errors in later stages of production, so make sure you proofread carefully.

Text (especially word intensive documents)

The best, most accurate and least time consuming way to transfer text is on 3.5" disk produced in Microsoft Word.

• Please do not type in all caps or use abbreviations. Remember to be consistent throughout with capitalization, abbreviations, punctuation, symbols or words.
• Do all your editing and revisions, if at all possible or practical, before presenting it for production. This will save time and cut your costs for excess revisions and waste materials.
• When revising the final product our department gives to you, make all changes onto that document (no need to retype, etc.).

Design

Don't feel you have to design your publication before you submit it for graphic services. The Office of Public Relations can design it for you. If you are sure of exactly what you want, let that be known so that artistic liberties will not be taken with your design.

Art & Photography

• If the Office of Public Relations is producing art (through an outside vendor) or taking photos for you, allow extra time to produce them.
• We have an extensive supply of clip art and stock photos. Please be prepared to come to this office in order to select the artwork.
• If you are providing the art and/or photos, bring them with the text and other instructions so that they can be more easily incorporated with the design.
• Publications produced by Public Relations will have the appropriate College logo or crest.

Production & Printing Coordination

• The publications specialist will help you decide your best options for printing, color, cost and mailing.
• A nominal fee is assessed to your department based on size, content, complexity and revisions of publication.
• Camera-ready work will be produced, and proof copy will be available. Allow approximately eight working days for production, plus five to 10 days for printing. Extent of publication and revisions will impact production time frame.
• Make sure you go over your timeline carefully with the Office of Public Relations in order to know if your job is feasible for on-campus production in the time allotted.

The publications specialist or public relations director will coordinate off campus printing. Specifications will be discussed and appropriate vendors contacted in a competitive bidding process. Once vendor and cost have been determined, a requisition should be initiated by the department following College procedures.

Pointers For Good Design

When creating your own publications, follow these guidelines and show the Office of Public Relations your final product for their approval before printing.

Type Styles & Text

• Generally, use no more than two fonts on a page.
• Use italic instead of bold to emphasize more than a few words in a line.
• Try not to use all capitals for more than a few words at a time. They are too difficult to read.
• Use special character styles such as outline or shadow rarely, if ever.
• Use reverse type (white type on black background) with extreme restraint.
• When typing numbers in text, always spell out one through nine. Use figures for 10 or more unless they appear at the beginning of a sentence.

Graphics, Photos & Clip Art

• Use clip art discerningly.
• Use boxes, borders and rules with restraint.
• A screen behind a block of type can separate and highlight special sections, but keep the screen to no more than 20 percent, or the type becomes difficult to read.
• Graphics, photos and spot color can brighten a publication and focus attention when relevant.

General Composition

• Avoid cramming too much information into a small composition.
• Make sure your headlines and subheads are closer to the text they refer to than the text above.
• Don't use every available feature.
• Copy set in two or three columns is much easier to read than copy set in one wide column on an 81/2" x 11" page.
• Keep sentences and paragraphs short but varied in length.
• Break up long text with subheads.

Names, Titles & Degrees

• First and last names are used on first reference only.
• Last names only will be used on future reference.
• Faculty, staff and administration names will be followed by an abbreviated form of the department in which they work such as nursing, business, English, etc., i.e., Debbie Doe, nursing. With the exception of proper names, these abbreviations are not capitalized.

Titles

• Titles are capitalized when used as part of a name, EX: President Lance A. Masters. It is not capitalized in the case of Dr. Lance Masters, president.
• Use italics for publication and periodical titles - never use underlines.
• Courtesy and academic titles such as Dr. and the Rev. are used on first reference only. Mr. and Mrs. are not used. Second reference will be last name only.
• Departments and titles will start with a capital letter in the main copy. EX: The Student Services Office recently
• Military titles can be used preceding a name.

Degrees

• Degrees, when not abbreviated, are not capitalized (B.A., bachelor of arts or bachelor's degree)
• Degrees are listed, with periods, following the name EX: John Doe, Ph.D., or Jane Doe, M.D.

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Stationery

Letterhead

All College stationery and envelopes follow the approved College standards as outlined in this guide and should be coordinated through the Office of Public Relations.
Individual departments or offices may be printed onto College stationery, however, other names of individuals or marks are not acceptable. Camera-ready letterhead art is formatted in the Office of Public Relations and printed by Thiel Press.

• All letterhead requires the College logo; the department and the address are printed along the bottom.
• The phone number is written with periods instead of dashes. EX: 724.589.2000.
• Ink: PMS 295 (blue)
• Paper: VIA Neutrals, bright white, smooth writing, 24#
• Please order all your letterhead through the Thiel Press.
• Personalized stationery with the Thiel College logo is unacceptable in any format for College use.
• Memo paper can be ordered in half-sheet format with the same design as the College letterhead. Contact Public Relations for details.

Business Cards

• All business cards are to be pre-printed cards with the logo.
• All type is in Times New Roman.
• Name (in 10 pt. upper & lower case, bold) and position (9 pt. bold) are centered below the logo. Street address, city, telephone number, fax and email are centered below the name between two lines in 8 pt.
• Degrees may be listed after name.
• Professional titles (Dr.) are not listed on the card, (the exception being "Rev.") Instead, a comma after the name then degree (EX: Lance A. Masters, Ph.D.) is used.
• All cards printed with PMS 295 (blue) ink on 80# card stock
• Use College print order forms to order business cards, and upon approval, forward it to the Office of Public Relations.
• Allow two weeks for delivery.

Envelopes

Letter (#10 Envelopes)

• On a regular letter-size envelope, the College logo is in the return address space
• Address stacked underneath in 9.5 pt. Veljovic Medium.

Times New Roman is also acceptable.

• Zip code for College: 16125-2181. Use four-digit extension.

Bulk Mail Envelopes

• Campus bulk rate permit numbers #35 for Greenville and #215 for mailing from Erie, Pa.are located on the top right (stamp location) with the logo and address remaining on the left.

Large Envelopes

• 9 x 12 and 10 x 13; logo and address appears at top left.

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Media Relations/News Releases

The Office of Public Relations is to be kept fully and promptly informed about events, incidents and developments in which there is current or potential media or public interest.In the event of controversy as well as in routine matters, it is the responsibility of the Office of Public Relations to work closely with those involved to coordinate release of news items, respond to inquiries and to offer counsel as requested or required.

Information with reference to students will not be released unless the information qualifies as "Directory Information" as legally authorized under the Family Education Rights and Privacy Act of 1974 (Buckley Amendment).

College Spokespersons

The chairman of the board of trustees is the primary spokesperson for the board.
The president of the College is the primary spokesperson for the College and is responsible for representing board policies to the public.
Community involvement by individual faculty and staff is encouraged; however, personal views are not to be represented as those of the College (i.e. support of political candidates).

For more information on tips to deal with the media, please request the "Tips For Working With The Media" handout from the Office of Public Relations.

News Releases

The Office of Public Relations coordinates appropriate release information, relative to College events and activities, with College departments and/or officials. Releases are designed (1) as the initial contact for media to use as reporting background and/or (2) to be filed as articles for publication: subjects to include faculty, staff, students, events, grants, donations and aids and other newsworthy items.
All news items or leads are to be reported to the Office of Public Relations and will be reviewed for appropriate dissemination for internal (Thielensian and T-Notes) and external distribution.
Proper lead time is required in planning and disseminating all information.
All College news and sports releases are approved and are disseminated by the Office of Public Relations.

News Release Distribution

Releases are distributed to appropriate media, relative to subject and interest. Distribution includes radio, TV and print, including weekly and daily papers and magazines, as well as applicable sections and calendars.

News Release Format

The Office of Public Relations is responsible for writing all news releases. They are written in Associated Press style with modifications on College-approved news release letterhead. Contact names or departments are given for additional information.

Public Service Announcements (radio)

Information filed by the Office of Public Relations must meet stringent guidelines to qualify as service to the community, i.e. registration, service activities.
In the case of school closing due to inclement weather and/or emergency needs, the vice president for academic affairs is the contact person with regard
to media.

Photography

The Office of Public Relations coordinates all photography, relative to College events and activities. College departments and/or officials should schedule photography needs early to avoid possible conflict. If an internal photographer cannot handle the request, a professional photographer will be hired.
All negatives and slides are the property of the College and are housed in the Office of Public Relations; however, departments may secure copies through interdepartmental billing.

Advertising

All advertising for the College must be coordinated through the Office of Public Relations in order for all communication to remain consistent.

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Thiel College Bell Magazine

This Magazine is published twice a year by Thiel College and produced and edited by the Office of Public Relations. The Office of Public Relations determines the material appropriate for publication. Suggestions on story topics are welcome.
The Thiel College faculty, staff, alumni, trustees, former students, friends and donors are encouraged to keep the Office of Public Relations updated about achievements, awards, presentations, publications, etc. so these can be shared with all College constituents.
Graduates and former students will be referred to as alumni (plural), alumna (female) or alumnus (male) with their graduation year or last year of attendance to follow. Example: John Doe ' 83
The Magazine will adhere to the stylebook of the Associated Press (AP). Modification of AP style may be necessary to meet a specific need, but this modification should then be continued throughout the publication. Consistency is the important factor.

Magazine Layout

• Magazine wide: 9" x 10.875" page
• Front is 4-color with magazine logo and date
• Back cover includes color carry-over from front with return address and label space at bottom.
• "Message from the President" page is the inside cover with a letter from the editor, if necessary.
• Page numbers are always to the outside of the page and start at .25" from the bottom of page.
• The cover, inside and outside page will not have a page number.
• Margins are .5" all around with 3 columns used for features, 4 columns for Campus Clips, 3 columns used for Class Notes and 4 columns used for most sections of the president's report.
• Text and photo credits will be given near the headline in Century expanded font, with more information about the author/photographer given at the end of the story in Giovanni Book italics.

Header (Title)

• "Campus Clips," "Sports Shorts" and "Class Notes" all have their own graphic headers and are used in each issue.
• Feature headlines are individualized according to the text of the article.

Main Body Copy

• Type is 8.5 or 9 pt. Giovanni Book with automatic leading.
• The first cap is the same font as the header.
• Pull-out quotes and subheads reflect the header style.
• Manual hyphenation only.

Cutlines/Captions

• All cutlines are in Giovanni Book italics, 8.5pt.
• When denoting position of people in picture, use a lower case (l) or (r) EX: (Dr. Joe Smith (l) raised $1)
• If a picture is used with only a short story and no cutline, story can be set up in cutline position but use regular story type. Include a headline (Campus Clips section).

Class Notes

The Class Notes section will include information received from graduates and former students. Information reported includes: marriages, births, deaths, promotions, publications, awards, honors, presentations, new jobs and other items deemed appropriate by the alumni director and editor of the Magazine.
All information submitted for publication must be in written form from the alumna/us. The Alumni Office appreciates receiving current information about other alumni for mailing purposes. The editor reserves the right to refuse publication of material deemed inappropriate for the Magazine.

Class Notes Format & Style Guidelines

• To be set in three columns, utilizing the Class Notes logo at the top left corner of each spread.
• Graduates and former students will be listed in class sections according to graduation years or the last year they attended, with names capitalized.
• Maiden names will be used as a middle name without using parenthesis.
• State names are shortened when used with town and state, but not with addresses. EX: She lives in Pennsylvania. She lives in Erie, Pa. She lives at 72 Main St., Erie, PA. States within a mailing address are abbreviated according the U.S. Postal regulations. Always use the two letter state abbreviations on mailing envelopes.
• The following eight state names are never abbreviated: Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah.
• State names are abbreviated or not abbreviated, according to AP style (below), when used in conjunction with a city name. Ex: Baltimore, Md.; Sacramento, Calif.; Atlanta, Ga.; Austin, Texas; Salt Lake City, Utah.

• Courtesy titles are not used (Mr., Mrs., etc.)
• Military titles can be used preceding a name.
• Alumni with earned doctorate degrees will be noted with the degree following their names ­ John Doe, MD; Mary Jane, Ph.D.; etc.
• Class years are used when identifying graduates ­ i.e. John Doe ' 77.
• The format for reporting news, marriages, births and deaths remains consistent, except for Special Remembrances.
• Class year headers are in 25 point above each group in Bernhard Modern BT Roman font. Example: 60s

Information Not Published in Class Notes

• Phone numbers of businesses or other information that crosses the line into advertising.
• Endorsement by the College of a publication or belief of an alumna/us.
• Home addresses and phone numbers, unless approved by the individual.

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T-Notes

T-Notes is an internal publication of the Office of Public Relations to inform the College community of campus opportunities, schedules of events, policy information, new faculty and staff and achievements of the College. It is currently in print form but may be transferred electronically.
Information is encouraged and accepted from faculty, staff, administration, students and trustees about promotions, presentations, awards, honors, publications, etc. This is a faculty/staff newsletter, and student-related news pieces may be directed to the news bureau for external news release instead of inclusion in T-Notes.
Items for sale are not accepted.

Style

• Associated Press stylebook with modifications
• Titles are excluded. List individual name, followed by department.

Format

• 81/2" x 11"
• Two & three columns
• Serif typeface
• Always include College logo and T-Notes header.

Publication Schedule

• Weekly, once every two weeks occasionally, i.e. in summer.

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