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Public Relations, Advertising & Integrated Marketing Communication (B.A.)

The public relations, advertising & integrated marketing communication major, starting in fall 2016 (and its predecessor, the business communication major) is a cooperative program offered through the Arthur McGonigal Department of Business Administration and Accounting and the Department of Communication.

This joint venture includes a variety of courses in public relations, advertising, integrated marketing communication, interpersonal communication, media, accounting, business management, computer information systems (CIS), and economics. The public relations, advertising and integrated marketing major prepares students for a variety of jobs in public relations, advertising, and marketing, working in PR/advertising agencies, corporations or small businesses (including media companies), large and small nonprofit organizations, or government. It also helps prepare students for graduate study in public relations, advertising, marketing, business administration (such as an M.B.A. degree), nonprofit management, or business journalism.

A student who graduates from Thiel College with a major in public relations, advertising and integrated marketing communication will:

  • Understand the basic business marketing (especially public relations and advertising) and management functions.
  • Develop interpersonal skills and learn to be a valuable member of a team.
  • Understand that every business decision has financial, environmental and managerial costs and benefits.
  • Be prepared for employment as a public relations, advertising or marketing professional and for admission into a public relations, advertising, marketing, or general business graduate program.
  • Understand ethical issues in public relations, advertising, and marketing in today’s business environment, and appropriate resolutions of ethical dilemmas and other problems.
  • Demonstrate a thorough understanding of communication’s role in society and in mass culture, the role and uses of mass communication, and the uses of a range of specialized communication applications such as public relations, advertising, and marketing generally.
  • Demonstrate a thorough understanding of the job requirements and work environments in public relations, advertising, and marketing positions, departments, and agencies.

The degree program, offered to students who enroll beginning fall 2016, has two similar but different tracks. The media track is recommended for students who want to work in corporations or public relations and advertising agencies, but do not anticipate moving into general management positions. The management track is recommended for students who anticipate starting their career in public relations or advertising and eventually moving into general management positions in an agency or corporation.

Media Track (54 CH)

  • COMM 155 Introduction to Integrated Marketing Communication (3 CH)
  • COMM 255 Interpersonal Communication (3 CH) or COMM 321 Organizational Communication (3 CH)
  • COMM 280 Survey of Mass Communication (3 CH)
  • COMM 282 Writing for the Mass Media (3 CH)
  • COMM 325 Communication Ethics (3 CH)
  • COMM 340 Public Relations (3 CH)
  • COMM 405 Advanced Public Relations (3 CH)
  • COMM 470 Senior Seminar (3 CH)
  • COMM 480 Internship (3 CH)
  • CIS 111 Word Processing Applications (1 CH)
  • CIS 112 Spreadsheet Applications (1 CH)
  • CIS 122 Advanced Spreadsheet Applications (1 CH)
  • BADM 100 Introduction to Business (3 CH)
  • BADM 233 Managerial Accounting (3 CH)
  • BADM 324 Advertising (3 CH)
  • BADM 374 Principles of Management (3 CH)
  • BADM 384 Business Communication (3 CH)
  • BADM 454 Marketing (3 CH)
  • BADM 456 International Marketing (3 CH)
  • ECON 221 Microeconomics (3 CH)

Recommended: ART 240 Introduction to Graphic Design, COMM 181 Public Speaking, COMM 300 Persuasion, COMM 331 Intercultural Communication and COMM 455 Media Law & Regulation.

Note: Communication courses require a C minus or better in order for a course to count towards the major or minor.

Management Track (54 CH)

  • COMM 155 Introduction to Integrated Marketing Communication (3 CH)
  • COMM 255 Interpersonal Communication (3 CH) or COMM 321 Organizational Communication (3 CH)
  • COMM 280 Survey of Mass Communication (3 CH)
  • COMM 282 Writing for the Mass Media (3 CH)
  • COMM 325 Communication Ethics (3 CH)
  • COMM 340 Public Relations (3 CH)
  • COMM 405 Advanced Public Relations (3 CH)
  • COMM 470 Senior Seminar (3 CH)
  • COMM 480 Internship (3 CH)
  • CIS 111 Word Processing Applications (1 CH)
  • CIS 112 Spreadsheet Applications (1 CH)
  • CIS 122 Advanced Spreadsheet Applications (1 CH)
  • BADM 100 Introduction to Business (3 CH)
  • BADM 233 Managerial Accounting (3 CH)
  • BADM 324 Advertising (3 CH)
  • BADM 355 Business Law I (3 CH)
  • BADM 374 Principles of Management (3 CH)
  • BADM 384 Business Communication (3 CH)
  • BADM 454 Marketing (3 CH)
  • ECON 221 Microeconomics (3 CH)

Recommended only: ART 240 Introduction to Graphic Design, COMM 181 Public Speaking, COMM 300 Persuasion, COMM 331 Intercultural Communication and COMM 455 Media Law & Regulation.

Note: Communication courses require a C minus or better in order for a course to count towards the major or minor.

Students enrolled prior to fall 2016