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Business Communication (B.A.)

Students prepare for the real world by creating a mock business presentation.

The business communication major is a cooperative program offered through the Arthur McGonigal Department of Business Administration and Accounting and the Department of Communication.

This joint venture includes a variety of courses in accounting, computer science, business administration, interpersonal and media communication and electives in related areas, such as economics. The business communication major fosters a spirit of diversity and selection, encouraging students to pursue knowledge in more specialized yet still related areas in the world of business, where excellent communication skills are critical. This major builds on the Thiel Integrative Requirement, a set of core courses that provides a liberal arts foundation for all Thiel College students pursuing a Bachelor of Arts degree. The business communication major helps prepare students for a variety of jobs in business, including employment in the media. It also helps prepare students for graduate study in media communication and other areas

A student who graduates from Thiel College with a major in business communication will:

  • possess the basic business and communication skills necessary for success in their personal and professional lives.
  • be able to identify important business issues and identify information relevant to resolving them.
  • develop competency in problem solving and decision making applicable in a variety of business situations.
  • understand basic business management functions.
  • be introduced to cost/benefit analysis; understand that every decision has financial, environmental and managerial costs and benefits. develop interpersonal skills and learn to be a valuable member of a team.
  • develop competency in computer-aided search and research techniques necessary to obtain relevant data.
  • develop competency in data analysis techniques, including use of spreadsheets, databases and word processors. be prepared for employment as a business professional or admission into a business- related graduate or professional program.
  • possess effective communication skills and theoretical knowledge necessary for post- baccalaureate and/or graduate study in business and/or business communication related areas.
  • be a critical business media and communication producer and consumer.
  • be prepared for employment in entry-level and/ or management positions requiring business communication-related theoretical knowledge and/or technical skills.
  • be aware of ethical issues concerning today’s media and communication in the business world.

Major Requirements

  • ACCT 113 Principles of Accounting I (3 CH)
  • ACCT 123 Principles of Accounting II (3 CH)
  • CIS 111 Word Processing Applications (1 CH)
  • CIS 112 Spreadsheet Applications (1 CH)
  • CIS 113 Data Management Applications (1 CH) 
  • BADM 324 Advertising (3 CH)
  • BADM 355 Business Law I (3 CH)
  • BADM 374 Principles of Management (3 CH)
  • BADM 384 Business Communication (3 CH)
  • BADM 454 Marketing (3 CH)
  • COMM 181 Public Speaking (3 CH)
  • COMM 225 Interpersonal Communication (3 CH) or COMM 331 Intercultural Communication
  • COMM 250 Small Group Communication (3 CH) or COMM 321 Organizational Communication
  • COMM 280 Survey of Mass Communication (3 CH)
  • COMM 282 Writing for Mass Media (3 CH)
  • COMM 340 Public Relations (3 CH)
  • COMM 325 Communication Ethics 
  • Choose one (3 CH): 
    • ECON 221 Principles of Microeconomics (3 CH)
    • COMM 220 Introduction to Journalism (3 CH)
    • COMM 405 Advanced Public Relations (3 CH)
    • COMM 455 Media Law & Regulation (3 CH)​

Note: In Communication courses, a C minus or better is required in order for a course to count towards the major or minor.

Recommendation: It is recommended that students majoring in business communication take an internship and become involved with extracurricular activities in forensics, theatre and student media.